Some times when you have your head in the machinery you miss the world passing you by.
I have been following the saga of the "Microhoo" mini series and yes it has been quite entertaining, but I do believe that all of these big players are supposed to be involved in bringing services and products to the consumer. Services and products with simplicity, comfortability and inexpensively.
To me what is really going on is everyone is running around like chickens with their heads cut off, searching (no pun intended) for what the consumer wants and even where the trend is going.
The migration of the population in technology is based on, of course popularity, and on the benefit to one's life. The big boys like Microsoft, yahoo (lower case because they are melting right now), and Google I believe, are caught up in a distracting game of king of the egos and aren't even paying attention to what is really important, like the consumer, Hello! We're over here!
If you want to know what I am noticing (and your probably not paying attention) is stuff like, just about every business out there is starting to offer WIFI like green or blue stamps, you know like forty years ago. That means if you aren't ready for WIFI phones and very small laptops, and PDAs', and such, all emphasizing mobility and low or even no cost to the consumer, like the cellular companies, you will be left behind.
If you aren't catering to the consumers need of instant gratification and the convenience WIFI will bring, in your applications, you will be left behind. I am of the belief that the consumer is even becoming increasingly more callus to the present form of search advertising and this is showing that a shift will be necessary in the near future. Definitely video and automation are going to dominate in time as far as the "online" experience goes.
Not to mention our computers. It really bugs you guys that more and more consumers do the hit and run? What I mean is, on the net long enough to get what they need and they are gone. With external hard drives and home servers, consumers are turning away from long periods of time looking at a monitor. When you think about this, the number of online services the consumer will stay on for, shrinks drastically. What's the answer? Well the return of our Messiah, but aside from that happening is two fronts. Of course mobility, and the other is simplicity, well, ok three, cost also.
And in closing, just one more little teaser, or maybe better put. Why do we even need a browser?
R. William Collier
http://mindworthy.mypodcast.com
Microsoft exec on Yahoo: 'We've moved on' | Beyond Binary - A blog by Ina Fried - CNET News.com
