Google is the breath of new life on the net, and continues to be so even into this new year. But what is Google going to do next? I don't mean all of the wonderful software and all of the online applications. I can't believe that this company is settled with all of these distractions. None of these even come close to their success as the search giant.
Maybe from the inside of Google there is a hunger for a new product, maybe something on the same level or in the same field as their search products. Just what could that be? I think this is the question that is racking the brains of all of the suits in the company these days. Maybe because Google is now established itself and that's all they are capable of doing. All that is left is to be another Microsoft and begin churning out a bunch of products.
Unfortunately, if this is the case, Google will be like the turtle catching up to the hare. Microsoft did the same thing years ago using their product sales to finance where they are now, and as of now has refined their products to the point that many industries are quite dependant on their products, which basically are the only logical choice they have.
The question remains, can Google weather the chase, or do they need to? I can't help but see if they continue to travel on this course that sooner or later it will begin to eat away at their financial position they hold today. Again the question is what does the future hold? Not only for Google, but for the entire industry. I believe the one who can see even beyond the centralization of the cell phone and its many applications or maybe in which direction society will shift, is the one who will have the next big idea for Google. But wait, is Microsoft there already?
R. William Collier
